VIVO IPL – 10 Saal Aapke Naam

My third IPL (via Sony MAX + SIX) and the biggest (and the last) for Sony. It was a good run. Thanks to the cool folks at Tonic who brought me back for this campaign.

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Digital before Television? Yup. Here’s how we launched the 2017 campaign of the VIVO IPL.

What better way to thank our fans than to feature them? Here’s how we did it in real time.

We also auto-featured them on our cover pictures (we generated hundreds.) Technology can be weird.

We also made this cool quiz, in line with the TV communication, to help fans find out…

Then of course we made our fans tag other fans.

The 2017 IPL Anthem was launched in the Twitter Blue Room by the men who made the music.

Catch @salim_merchant @Benny_Dayal @Sulaiman go LIVE now @twitterindia #BlueRoom #VIVOIPLSurprise https://t.co/COs1HTu0Ek

— MAX Television (@SonyMAX) March 1, 2017