All these years of drinking “soft drinks” and I had never realised the amount of thought that went into the copy, design and strategic placement of ads and the role they play in tempting you to grab a refreshing drink.
At my time in Quotient, I worked closely with the marketing team of Coca-Cola and they took me through the shopper marketing and neuromarketing strategies in place to get the consumer’s attention. The result was a series of product collaterals that made a lot of people thirsty.
