Sony Entertainment TV – The Reporters Intern Hunt

Wow, that’s almost as much as my connections on LinkedIn (not-so-subtle seeding, I know.)

This campaign leveraged LinkedIn and tapped into a formal fanbase to establish the ethical dilemma’s faced by the journalists in the show. The idea won Gold at the Advertising Club of Bangalore’s Big Bang Awards 2015 for best use of LinkedIn!


This gentleman, right here.

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