Sony MAX – Social Media Dominance


  • Dropping Engagement post the IPL
  • Dormant Fan Base towards Bollywood content
  • Restricted Reach

With our creative strategy in place and trending topics being capitalized on we started showcasing content that appealed to the sports enthusiasts as well as the bollywood masala-mongers!

By initially creating the right balance we were able to tip the scale a little more towards the Bollywood side of things (our core channel offering.) And the numbers went through the roof organically on facebook and twitter.

Our ‘Nuskha’ to success, as seen in the video below, is featured in Facebook Studio.


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