Sony MAX2 – Timeless Awards

To establish Sony MAX2 as the leader of Timeless Cinema. We devised the MAX2 Timeless Awards; a digital property for Sony MAX2 to involve and engage users while honouring the timeless legends from the evergreen era!


The month-long campaign, invited fans to be the jury of the digital awards and induct the winners into the Sony MAX2 Wall of Fame.

The digital-led campaign even had its own TV commercial to convert viewers into voters!

With over 80k votes and 148 million impressions on social media and 727 selfies (on a side-contest) the campaign helped establish Sony MAX2 as an authority on evergreen hindi cinema.

The campaign was also featured on Times of India, among other news portals.

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