To establish Sony MAX2 as the leader of Timeless Cinema. We devised the MAX2 Timeless Awards; a digital property for Sony MAX2 to involve and engage users while honouring the timeless legends from the evergreen era!
The month-long campaign, invited fans to be the jury of the digital awards and induct the winners into the Sony MAX2 Wall of Fame.
The digital-led campaign even had its own TV commercial to convert viewers into voters!
With over 80k votes and 148 million impressions on social media and 727 selfies (on a side-contest) the campaign helped establish Sony MAX2 as an authority on evergreen hindi cinema.
The campaign was also featured on Times of India, among other news portals.