The EkIndiaHappywala.in was action-packed with activities spread out throughout the 2-month IPL window. Each activity was assigned to amplify some aspect of Sony MAX’s marketing strategy. We created a hub for everything IPL and created an engaging platform for cricket lovers.
‘The Best Cricket Game‘- our April Fool’s stunt garnered a lot of attention organically, while the ‘Happy XI’ provided cricket kits to potential child prodigies who couldn’t afford them.
Here’s an overview of the buzz generated on twitter throughout the campaign.
