Objective:
- To provide Sony MIX’s fans an exclusive opportunity to spend a day at Sony MIX’s HQ in Mumbai with their team.
- Allow the Sony MIX fan an exclusive insight into the channel’s functionality and involve them in the process.
The campaign won a gold at the Advertising Club of Bangalore’s Big Bang Awards 2015 for Online Community Development.
While grabbing a Silver at the Asian Customer Engagement Award in Digital Marketing for ‘Innovative Loyalty Program’
