Making quality education accessible with Emeritus

Helping make quality education accessible through high-performing creative strategy.

Creative lead for 10+ schools under the global program portfolio.

Responsibilities (so far) include:

– Content creation and optimisation of online assets
– Ensuring timely delivery of content assets while maintaining individual school brand identity
– Tracking creative performance
– Working with agency partners to deliver program content
– Implementing platform-specific best practices to improve CTR
– Helping strengthen team ops through tools, processes, file management and good behaviour
– Helping instill a data-driven culture within the team

Here’s some of the work I’ve been doing here:

-Leading creative strategy for the largest portfolio of global programs for schools including Columbia Business School, Imperial Business College London, Berkeley Haas, Stanford, London Business School, Cambridge Judge, among few others
-Working on marketing programs across Leadership, Finance, Marketing, Tech, Sustainability + more
-Translating GTM strategies to craft end-to-end marketing collaterals for our online program portfolio
-Optimising landing pages to refresh content as per the latest SEM keyword volumes
-Creating and optimising performance marketing ads across Linkedin, Meta, and Google
-Using AI tools to streamline content production and scaling collateral development
-Measuring and analysing ad metrics to reflect learnings in collateral
-Working with key LOB stakeholders to streamline processes through content management and martech
-Helped create a board on Redash that records ad performance on the basis of image type, copy style, and communication strategy through file nomenclatures
– Worked on its proof of concept by manually collating, organising and articulating CTR data from Meta and presented its findings to obtain leadership buy-in

Here’s also a cool brand film I got to write: