MTV Bollyland was a fairly un-established brand, and it was known more for the celebrities that performed at the event and had no distinct identity of its own.
Keeping in mind the young Indian Bollywood consumers; MTV Bollyland offers a unique experience to both Bollywood as well EDM lovers. Bollywood Dance Music, a coinage of the brand was too yet to be established.
Through iconic, vibrant designs, smart copy work and ‘educational’ posts establishing the brand values, we developed an active BDM-loving fanbase on Facebook, Instagram, Twitter & Snapchat.
With trending activities around the gig we announced the arrival of MTV Bollyland, and developed and engaged a loyal & engaging follower base for the brand.